If you’ve been in the printing industry for a while, you’ve probably experienced losing a customer. It can be difficult to know why customers choose one company over another, but there are many things a business can do to improve its customer retention rate as well as attract new clients. Read on for a few tips on better reaching your clientele.
Focus on Quality
A simple mistake can have massive impacts on a printing business. Be careful to double- and triple-check for accuracy before pulling the trigger on large projects. Be sure to maintain your equipment and keep an eye on possible points of failure. Avoid leaks by replacing end seals for flexo printing, and have your machinery professionally serviced regularly.
Stay Up-to-Date With New Technologies
Developments in printing technology have been astounding in the last decade or two. Printing is faster, higher quality, and cheaper than it was even just a few years ago. Home printing has experienced a drastic improvement as well, and customers may be tempted to print their own products. Staying closer to the cutting edge will encourage clients to use your services.
Communicate, Communicate, Communicate
The most common reason customers cite for changing printers is poor communication. You should work hard to keep in touch with your clients, updating them about changes to your process or services and being direct in asking about their preferences and needs. To communicate effectively with customers, you can utilize several different avenues: emails, newsletters, social media, phone calls, and even employing customer service representatives can play a huge role in keeping your valuable client base intact. Marketing to future customers is also important. Don’t forget the value of printed marketing materials, since your very business is printing itself.
Growing and maintaining your customer base can be achieved with proper quality control, modern updates, and excellent communication. You and your customers can work together to build a relationship that will thrive for years to come.