If you’re an industry professional who attends trade shows to promote your products or services, you may be wondering how to upgrade your booth to boost business. Whether you work in health care, higher education or veterinary science, here are three ideas for you to consider.
1. Replace Flooring
For many attendees, trade shows mean spending hours standing, which can cause overall fatigue and loss of interest in a product or service. Consider replacing your old flooring with a product that provides more underfoot comfort and visual appeal, both of which can boost your business in the long run. You might even consider investing in an in-floor system that captures your visitors’ footfalls, recording their traffic flow and providing you with the data on the time they spend with you.
2. Update Lighting
It’s no secret that lighting choices affect humans’ moods both inside and outside the home. If your trade show display’s lighting is dingy or outdated, it can put off potential visitors stepping in to learn more about your product or service. Injecting warmth and color into your display is one way to create a welcoming environment with lighting. Also, installing spotlights can allow you to highlight products or information and make it easier for your visitors to understand what you’re marketing to them.
3. Consult a Professional
If you’re considering overhauling your existing trade show display or creating one from scratch, but you’re not sure where to start, think about consulting a professional. Exhibit design firms specialize in designing, building and managing a wide range of event and exhibit environments, including displays and sets. Firm representatives can analyze your physical needs and marketing goals to produce the display and incorporate the high-technology features such as interactive screens that work best for you and your product or service.
If these three ideas speak to you and your business needs, search for more online. Browse industry websites and blogs for the latest high-tech ideas.